Success story

A whole group of companies fit for AI in under three months

How SelectLine introduced its workforce in Germany, Switzerland and the Czech Republic to AI with a staged training roadmap: online, in several languages and with content that stays available after the live sessions.

September 25, 2026
Portrait of Dr. Konrad Mühler

“We ran AI training on several levels: from the foundation course for all 450 employees to specialist sessions for our 20 AI evangelists and 150 developers across the SelectLine Group. That gave us the foundation for broad AI use in every department.”

Dr. Konrad MühlerAI Transformation & Technology Expert, SelectLine

The path at a glance

Instead of a single training, Ziya designed a roadmap of three training formats. Each stage builds on the one before.

Timeline: stage 1, AI foundations training, in four sessions from May to June, the first as a pilot for leads and evangelists. Stage 2, evangelist training, in July. Stage 3, Dev All Hands, in August. Alongside them Ziya Campus with recordings, materials and certificates. 6 live workshop days in total, all recorded.

The challenge

SelectLine develops ERP software and is a group of around 15 companies with several hundred employees in Germany, Switzerland and the Czech Republic, working in German, English, French and Czech. In spring 2026 the group set itself three goals:

  • make the entire workforce fit for AI and build a shared understanding of AI,
  • build up internal multipliers,
  • move software development to agentic coding.

The format had to scale: online, in large groups, in several languages and available beyond the live sessions, for new employees too.

Three stages that build on each other

1. AI foundations training

May to June 2026

One day online for all employees including development, tool-agnostic, in four identical sessions. The first session ran as a pilot for leads and evangelists.

Content: AI fundamentals, hallucinations and limits, data protection, prompting mastery and use cases from everyday work.

2. Evangelist training

July 2026

The deep dive for selected multipliers from operations, product management, marketing and development. Prerequisite: the foundations training.

Content: What an agent is, building skills, layering prompting files, subagents and an agentic workflow of their own.

3. Dev All Hands

August 2026

One day with Claude Code for the whole of development, on one end-to-end project. Prerequisite: the foundations training.

Content: Setup, CLAUDE.md, skills, agents and hooks, a professional agentic workflow, AI code review in the PR workflow, and coding hallucinations and secrets hygiene.

Keep learning on Ziya Campus

The live workshops are the starting point, not the finish. Everything created in the six workshop days stays available to SelectLine on Ziya Campus, including for latecomers and new colleagues, who catch up on the training at their own pace and receive the same certificate:

  • Recordings: Every workshop as a course with chapter marks, available at any time; the foundations training also as a compact cut in German, English, French and Czech.
  • Workshop materials: Handouts, cheat sheets and exercises right next to each course.
  • Certificates: Certificates of attendance to download, for the participants and as a training record within the company.
  • Own administration: SelectLine runs the campus itself: inviting employees, viewing attendance and progress, tracing certificates.

Three goals, three results

  1. Goal

    Make the entire workforce fit for AI and build a shared understanding of AI.

    Result

    A shared understanding of AI across the whole workforce, from development to operations.

  2. Goal

    Build up internal multipliers.

    Result

    A circle of internal evangelists from several business units.

  3. Goal

    Move software development to agentic coding.

    Result

    A development team trained on Claude Code and a shared agentic workflow.

And so that it lasts: all content is available on Ziya Campus, in four languages and with seats for new employees.

Your training roadmap

Making your workforce fit for AI?

You want to prepare your whole team for AI, online, in several languages and for good? We will show you what a training roadmap for your company can look like.